A hashtag combines the two words "hash" and "tag". Tag stands for "keyword" or is also used as a "keyword". The "hash" refers to the double cross (#). You write a hashtag without spaces starting with the hash(#) sign and then the keyword.

A hashtag thus serves as a keyword to identify and highlight the content of a text, tweet or post on social media platforms. Hashtags are integrated directly into the sentence structure, or are usually at the end of a post or tweet. Any number of hashtags can be used that match the topic of the content. Thus, hashtags primarily serve as a keyword for better content search.

This is evident on many popular platforms such as Instagram, TikTok, Facebook or Twitter. For example, if users searches for the hashtag "love", posts and tweets are displayed that contain the keyword or hashtag "love". However, a hashtag also serves as a way of expressing one's own content, the emotional state of users, or replaces entire words or sentences. Thus, adjectives can be used as a hashtag under the content or in the text section to reflect the emotional state or also to give expressiveness to the topic of the post.

Hashtags are often used as acronyms such as #lol or #ftw and serve the same purpose of expressing the emotional state and give the post or tweet a personal touch. In the advertising industry, hashtags are more commonly used as promotional tools. First, as keywords in TV commercials, headlines, or eye-catchers, and second, as their own newly created hashtags for products or services. Nowadays, hashtags can have a great expressiveness and move many people and masses. On social media platforms, for example, you can often hear about challenges, discussions or mass movements that are under a certain hashtag.

The Hashtag Generator on Hashtag Generator is a free tool that generates hundreds of relevant hashtags based on the keyword you enter. The generated hashtags are thematically optimized to your keyword and can be copied and pasted directly into your post, tweet or content with one click. The hashtag generator has 3 filter options between "Top Hashtags", "Random Hashtags" and "Live Hashtags". If you filter by Top Hashtags, the most popular hashtags will be generated based on your keyword. Popular hashtags are hashtags that are most used by users and appear on social media platforms like Instagram, TikTok or Twitter. Live hashtags are currently used in posts or tweets that use the hashtag. "Random hashtags" are randomly generated hashtags based on your keyword. Random hashtags are regenerated each time in order and occurrence. You will also find similar hashtags based on your keyword that you can click on - this will directly generate new hashtags based on the clicked hashtag.

The Hashtag Creator is a free tool that allows you to create your own hashtags quickly and easily. It is ideal to quickly create a series of hashtags without having to write a hash(#) in front of each word. Just add your keywords or text in the Hashtag Creator and it will automatically add a hash(#) before each word. With one click you can easily copy your created hashtags to use them for your posts, tweets or texts.

The Hashtag Analytics can analyze how popular your hashtag is based on the hashtag you enter (in this case, it's a keyword). It shows you the score of your hashtag for each topic and compares them in charts with the most popular hashtags. This way, you can specifically grow your hashtag and use or target it in marketing to improve your reach. A popular hashtag has more reach than niche hashtags. The Hashtag Analytics also shows you the ranking of your hashtag. The ranking is calculated based on all available hashtags in terms of popularity. You can also see how many similar hashtags there are and the number of hashtags that are topic-specific for your keyword.

Top Hashtags can also be called popular hashtags. As the name suggests, it shows you the most popular hashtags that users use on various social media for their posts and tweets. The Top Hashtags are counted based on the frequency, thus it gives you a list of the most popular hashtags. Some of the Top Hashtags are used to give the content a little reach boost. You should make sure that the hashtags always fits your topic. Therefore, the Top Hashtags are again divided into categories, so that you might find the best hashtags for your topic.